MBA for MSMEs — Business Strategy for Philippine Owner-Operators
This is the MBA I teach at the University of the Philippines, rewritten for the people who actually run Philippine MSMEs — owner-operators, family-business successors, and first-time founders. Strategy, finance, operations, and marketing, stripped of the jargon and rebuilt around a single shop, a single cash position, a single team. No case studies from multinationals you’ll never resemble — just the disciplines that decide whether a small business survives its second year, priced and paced for someone doing the books at 11pm.
No pitch deck. 30 minutes. You leave with one usable recommendation either way.
I teach it, I train the trainers, and I run the businesses.
I’ve taught this curriculum to 1,000+ student-entrepreneurs at UP Open University, authored its Digital Marketing certificate course, and trained DTI Negosyo Center counsellors who advise MSMEs nationwide.
I also run the businesses I teach about — four companies founded, three failures named in public. The frameworks here are the ones I use on a Monday morning, not the ones I lecture about on a Saturday.
The curriculum, rebuilt for owner-operators.
Plain-language walkthroughs of the management disciplines I teach and use with clients — start anywhere.
Strategic Management
Set direction, allocate resources, and build a plan that survives contact with reality.
Operations Management
Turn throughput, quality, and cost control into a competitive advantage.
Marketing Management
Find your market, position with intent, and build demand that compounds.
Financial Management
Read the numbers that matter and make capital decisions with confidence.
Management Control Systems
Align behaviour with strategy through the right metrics, incentives, and controls.
UP MBA Exam Guide
Everything you need to apply, prepare, and pass the UP MBA proficiency exam.
On the editorial calendar.
Landmark briefs, published on a fixed editorial calendar — every piece sourced and dated.
Running an MSME? Let’s pressure-test your plan.
Book a free strategy call — no pitch deck, 30 minutes, and you leave with one usable recommendation either way.