Strategy and marketing consulting.
I work with leadership teams on direction, execution, and the marketing function. Most engagements start with a diagnostic — a structured review of what’s actually happening before any recommendations are made.
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Areas of work.
Strategy
I work with leadership teams on organizational direction: where to focus, what to stop doing, and how to build alignment around the decisions that matter. This includes competitive positioning, strategic planning, and organizational design.
Marketing
I help organizations build or restructure their marketing function: brand strategy, communications planning, team structure, and marketing operations. Most of my clients are building internal capability, not just running campaigns.
Research
Research is often where I start, and sometimes the whole engagement. Market sizing, customer insight, stakeholder analysis, and performance analytics — the work that makes strategy less of a guess.
Strategy I’ve run, not just recommended.
Most clients hire me for one thing: judgment that has already been tested on real decisions. For sixteen years I’ve built corporate strategy inside a ₱25-billion member-owned financial institution in Manila — moving from corporate planning to heading its marketing and business intelligence across a nationwide branch network.
The frameworks I bring to your team are ones I’ve had to defend in a boardroom and answer for to a regulator — not borrow from a textbook. Layered on top: an MBA from UP Diliman’s Virata School of Business and specialist roles on USAID-funded national programs, so the read is grounded in both the balance sheet and the field.
How an engagement works.
We start by mapping the actual problem, not the one that’s been named. This usually takes one or two sessions and produces a clear statement of what we’re solving and why the current approach isn’t working.
From the diagnostic, I develop structured options with clear trade-offs. Not a single recommendation — a set of choices with an honest assessment of what each one requires and what it risks.
Depending on the engagement, I either support implementation directly through facilitation and working sessions, or hand off a plan with everything the team needs to move without me.
Four habits I bring to every engagement.
Systems over slideware
I don’t hand over a deck and disappear. The deliverable is a working system your team can run after I’m gone — process, owner, and cadence included.
Strategy backed by data
Every recommendation is traceable to evidence — market sizing, customer insight, or your own numbers. Less guessing, more proof.
The lieutenant, not the hero
My job is to make the leader look good. I sit beside you, turn intent into execution, and get the hard things done — quietly.
A bias for action
Think big, start small, act fast. We ship a usable first move early instead of waiting for a perfect plan that never arrives.
Trusted on national programs.
A sample of the advisory, research, and resource-speaker work behind the recommendations.
Built for organizations that can’t afford to guess.
My clients are Philippine government agencies, NGOs with strategy or communications mandates, and private companies building or restructuring their marketing function. Engagements range from focused workshops to multi-month advisory.
Engaged by national programs and institutions
What are you working on?
If you’re working on a strategy problem, building a marketing team, or designing a training program, I’d like to hear about it.
Book a Free Strategy Call →Let’s talk.
Tell me what you’re working on. I’ll respond within a day or two.