To market a product well, stop asking how to promote it. Zoom out and answer a prior question: which group of people has a problem this product solves, and what words do they already use for that problem. Marketing that attracts customers matches an offer to a defined want. Promotion only amplifies whatever is already there.
World-Class on Paper, Stuck at the Window: B-READY, the CMCI, and the Distance Between a Reform and a Receipt in
There is a kind of financial institution in the Philippines that holds hundreds of billions of pesos, lends almost entirely
A reader wrote in this week with a plan I recognized immediately, because it was almost exactly my plan in
The most expensive document a new business produces is usually its business plan. Not because writing one costs money. It
An open educational resource for the UPOU Introduction to E-Commerce certification: business models, payments, logistics, and the Philippine rules that now govern selling online.
[00:00:00.000]Paano mag negosyo? [00:00:01.000]Paano magsimula ng isang negosyo? Palaging itoantanong sa akin ito ng mga studyante, kaibigan pati na ng
When I was in the workforce, I felt that waiting for promotion with just my work performance will be a
This UP MBA Proficiency Exam Reviewer article was written on March 25, 2013 and updated on March 24, 2020 I
This UP MBA Application was published on August 7, 2012, and updated on March 22, 2020. My UP MBA Application
After assessing my entrepreneurship qualities on the Personal Entrepreneurial Development course, I had to continue my transformation through this online business planning
Do you have what it takes to be an Entrepreneur? If you don’t know, there is an online entrepreneurship course
Tell me what you're working on. I'll respond within a day or two.
