Everyone is wired to resist change. It’s in our DNA, our human nature. You can’t change the fact that it is the first reaction on influencing others.
The good thing…
There are ways to pre-empt this objection to influence others according to Brad Holst – principal and executive director at Mandel Communications – in his video about influencing others hosted on Harvard Business Review.
1. Be Understandable
Messages should be very simple so that the message you want to convey is understood as you mean it. There shouldn’t be any ambiguity so that you can be on the same page with others. You should use simple words to do this. So just a tip: avoid using jargons! Use simple analogies using stories to convey messages as people are in dire need of great content with value.
2. Show Value
All people have problems that need solutions. Your role as an influencer is to deliver solutions. People don’t care anything about your background or what you offer. They only care about the solution on how their problems can be solved. Simple as it sounds but showing value starts with defining pain points of your community.
3. Be Authentic
This is the easiest tip Brad Holst offered in his tips for getting people influence others. You just need to omit the what you aren’t. Do not attempt to someone you are not. People can easily see that. The best thing is you just need to be yourself.
TIP: Just be yourself
Influencers – or individuals that people look up to – didn’t become one overnight. They have taken small steps to become who they are.
Here some steps they focused on through the years in strengthening their influence over others.
1. They are Updated On Trends
One has to be knowledgeable in his/her environment to be its master. Influencers are master of their environment. They know what’s hot and what is not.
2. They Change the Game
Influencers are the stubborn kind of people because they want things their way. Most of the time, if not all, they want to shake up things to promote change. They are not market followers. They are market leaders. Though they follow trends and new technology, the application is what makes them different. Anyone can Google things, only few use them creatively and innovatively.
3. They are avid networker that continuously build a community
Influencers know that power comes in numbers. Not just networking, influencers build lasting relationships to people they meet. We now in a time where contact numbers and addresses are just a search away. These people build trust within their circles.
4. They are Lead Generator Machines
As they put a premium on trust, people who follow influencers are easily persuaded by what they promote. Thus, influencers are factories of leads for business. Influencing others though are not as simple as it sounds as they have the utmost responsibility to nurture their community.
Influencers choose what they promote for network improvement.
5. They put premium on their Personal Development
If there are groups of people who believe in the saying “you are dead when you stop learning” – well – influencers are these types of people. They continuously learn as they want a better version of themselves. They believe that if they become better they can make people within their network better version of themselves.