Management

Marketing Management: The Definitive Marketing Strategy Guide 1

Marketing Management: The Definitive Marketing Strategy Guide

Table of Contents Defining Marketing for the 21st CenturyDeveloping Marketing Strategies and PlansGathering Information and Scanning the EnvironmentConducting Marketing Research and Forecasting DemandCreating Customer Value, Satisfaction, and LoyaltyAnalyzing Consumer MarketsAnalyzing Business MarketsIdentifying Market Segments and TargetsCreating Brand EquityCrafting the Brand PositionDealing with CompetitionSetting Product StrategyDesigning and Managing ServicesDeveloping Pricing Strategies and ProgramsDesigning and Managing Value …

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Strategic Planning: 7 Best Tools and Frameworks 3

Strategic Planning: 7 Best Tools and Frameworks

If you are looking for strategic planning concepts to include in your management toolbox, you came to the right place. This strategic planning guide was developed as a reviewer for a comprehensive exam of an MBA program. Strategic Planning Table of Contents ManagementStrategy Porter’s Five Forces Theory of Industry Structure Generic Strategies Strategy As Part …

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Operations Management Concepts & Techniques 5

Operations Management Concepts & Techniques

Table of Contents The Operations FunctionOperations & SC StrategyProduct DesignProcess Selection Service Process Design Choice of Technology Process-flow Analysis Supply Chain ManagementIndependent-Demand InventoryFacilities & Aggregate Planning Material Requirements PlanningJust-In-Time Systems & Lean Thinking Quality Management The Operations Function Operations Management, as a field, deals with the production of goods & services. It is defined as …

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Management Control Systems: Executing Strategy and Management 7

Management Control Systems: Executing Strategy and Management

Table of Contents • The Nature of Management Control SystemsUnderstanding StrategiesResponsibility Centers: Revenue and Expense CentersProfit CentersTransfer PricingInvestment CentersStrategic PlanningBudget PreparationAnalyzing Financial Performance ReportsPerformance MeasurementManagement CompensationControls for Differentiated StrategiesService OrganizationsMultinational Organizations The Nature of Management Control Systems 1. Elements of management control systems: strategic planning, budgeting, resource allocation, performance measurement, evaluation and reward, responsibility center …

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Finance Cheat Sheet: Formulas and Concepts 9

Finance Cheat Sheet: Formulas and Concepts

Table of Contents Role of Financial Manager Financial Analysis Quality of Earnings Financial Planning Working Capital Management Cash Management Capital Budgeting Corporate Financing Role Of Financial Manager Monitor financial health and threats thereof -Financial analysis and forecasting Guide/direct the company’s investment decisions – Capital budgeting and working capital policy/management Direct the company’s financing decisions – …

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